TAMING MAIL ORDER'S BIG THREE

Many internet marketers are slow to try advertising their business off-line because they fear they have to spend a fortune. There are many ways to advertise off-line and spend little or no money. I'll list a few methods I use to save on:advertising, printing and postage.

Saving On Advertising  

The first step you can take is to set up your own adsheet. Just as internet marketers have caught on to the idea of having their own newsletter, mail order dealers have been doing the same thing for years using adsheets.  

Even if the adsheet makes little in terms of paid advertising it provides some powerful benefits.  

• Paid in ads defer the costs of printing your own ads.
• Many adsheet publishers are eager to exchange ads. This accomplishes two things. Not only do you increase the exposure of your ad free, but you also reach an audience that you may not be presently marketing to. 

Imagine the possibilities.  

Saving On Printing  

The main method I use for saving on printing is by using co-op printers. Many mail order dealers are willing to print your ad for free if you agree to mail their circular on the back.  

It's a win-win situation. The printer gets free mailing and you get free printing.  

Saving On Postage  

There are a variety of ways to save on postage. The simplest is to ask  for a stamp or self-addressed envelope when sending free information. In mail order publications readers are comfortable sending the postage for any offers they're interested in.  

A by product of asking for postage is to weed out curiosity seekers who respond to anything that's free.  

Another method to save on postage is to use post cards. A post card costs 20 cents. A first class mailing costs 33 cents. 13 cents may not sound like a lot, but if you're mailing to 1,000 or more prospects it adds up fast.  

My favorite method of cutting down on my postage costs is to use exchange mailers. It's similar to an advertising exchange. You agree to mail 50 - 100 copies of his 8 x 11 circular or adsheet in exchange for having him mail yours.  

It accomplishes the same objectives as exchanging advertising. You get increased circulation, and exposure to an audience you may never reach otherwise. The only postage expense is sending your circulars for exchange.  

Be a little creative and you may even come up with methods I've never even thought of.  

Imagine getting your circular printed free by a co-op printer. Mailed free by an exchange mailer and your own mailings paid for with the stamps from individuals who responded to your free ad which was placed as part of an exchange.  

Still wonder why I love mail order? 

Wishing You Success,  
John Colanzi  

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